Spa & Hôtel Le Finlandais
Bégin MC created the Spa Le Finlandais brand, which over ten years
has become one of the best-known Nordic spas in the world.
Year after year, Bégin MC devised strategies to boost
brand recognition and awareness.
When Le Finlandais was ravaged by fire, Bégin MC created campaigns
that kept the company present in clients’ minds. During the year
the spa was closed, a number of creative media initiatives generated
a buzz that attracted an increased number of clients to the spa
when it reopened.
Stationery and derived products
Design and wayfinding