La Cabine T



After the new Cabine T brand was launched
in Ontario and the rest of Canada, the company
entrusted Bégin MC with its repositioning in Québec.

The objective: to increase market share.
The Strategy: to develop a warmer,
more customer-centric approach.

Result: The Cabine T, which had been losing ground
before Bégin MC’s involvement, now holds more
than a quarter of the Québec market share.