Selling a product when demand for it is in constant decline
requires an original outreach strategy. The initiatives presented
by Bégin MC led to an increase in Esso’s market share.
With workplace accidents on the rise, Esso turned to Bégin MC for
an analysis of and solution to the problem. Bégin MC first conducted
research and surveyed drivers and delivery staff, and then came up
with an original and humorous solution that succeeded
in significantly reducing accidents.