Célafête (Gouvernement du Canada)
The government of Canada wanted to promote Canada Day within
Québec. Bégin MC created a brand that inspires fun and celebration
with which all Canadians, anglophone and francophone, could identify.
Over a seven-year period, Bégin MC used its effective communication
and positioning skills to make the brand and the event among the most
widely known in Canada. Approximately 300,000 people took part
in this celebration each year.